“The Art of Enchantment” – What Would Happen if We Applied the Same Concepts INSIDE Organizations?

Guy Kawasaki has just written a new book called “The Art of Enchantment.”  In an interview on SocialMediaExaminer, he discusses what makes an enchanting person and what makes an enchanting product, both being necessary for full enchantment to occur.

I was struck with how much easier it would be for a company to create enchantment with customers if they would first create enchantment with employees. 

What creates enchantment?  According to Guy Kawasaki, an enchanting person and an enchanting product are both necessary.  These are defined by specific characteristics.  An enchanting: 

             Person is:                                                         Product is:

Knowledgeable                                              Deep

Competent                                                      Intelligent

Likeable                                                         Complete     

Trustworthy                                                 Elegant

                                                                          Empowering

Isn’t that what we want from the organizations where we work?  We want to work with people who are          

·        Smart 

·        Who know how to apply their knowledge             

·        Are people we enjoy and         

·        Trust

And we want the corporate culture to be

·        Enriching         

·        Focused on working smartly           

·        Concerned with our well-being          

·        Easy to engage with and

·        Make us feel competent and responsible

When first we use social media tools to bring together the right employees with the right culture, how much easier to then expand that enchanted environment to include customers.

You can see the SocialMediaExaminer interview with Guy Kawasaki at http://www.socialmediaexaminer.com/the-art-of-enchantment-how-guy-kawasaki-will-change-your-business/